{"id":9775,"date":"2020-05-07T11:28:52","date_gmt":"2020-05-07T03:28:52","guid":{"rendered":"\/\/www.teutonici.com\/?p=9775"},"modified":"2021-09-09T18:23:37","modified_gmt":"2021-09-09T10:23:37","slug":"suning-opens-smart-retail-experience-centre-in-nanjing","status":"publish","type":"post","link":"\/\/www.teutonici.com\/en\/suning-opens-smart-retail-experience-centre-in-nanjing\/","title":{"rendered":"Suning Opens \u2018Smart-Retail Experience Centre\u2019 in Nanjing"},"content":{"rendered":"\t\t
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Suning Opens ‘Smart-Retail Experience Centre\u2019 in Nanjing<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Chinese retail giant Suning has launched a smart-retail experience centre in Nanjing.<\/p>

The venue is the first of its kind for the brand, opening in Suning.com Plaza as an upgrade of the Suning.com flagship store and what it describes as a new benchmark for its strategic retail development. Offline shopping is \u201cconsidered optional\u201d in the store, and product experience is core to differentiating the concept from traditional shopping outlets.<\/p>

The new flagship achieved a gross merchandise volume of RMB10 million (US$1.4 million) within 58 seconds of opening for trading and hit RMB100 million ($14 million) in just 13 hours.<\/p>

According to a statement from the company, the store is conceived as a way to \u201caccelerate the promotion of consumption, optimize consumption structure, and improve the quality of economic development\u201d.<\/p>

The new store will allow 24-hour sampling across all categories and consumers will be able to purchase products from a smart screen \u201cvirtual shelf\u201d, providing an O2O channel that allows shopping experiences via internet tools such as applets, communities, and live streaming.<\/p>

The store\u2019s hi-tech showroom features a 400sqm L-shaped interactive LED screen, mainly reserved for product launches and PR events.<\/p>

Read more.<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Source:<\/strong>\u00a0Retail News Asia<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Suning Opens ‘Smart-Retail Experience Centre\u2019 in Nanjing Chinese retail giant Suning has launched a smart-retail experience centre in Nanjing. The venue is the first of its kind for the brand, opening in Suning.com Plaza as an upgrade of the Suning.com flagship store and what it describes as a new benchmark for its strategic retail development. … <\/p>\n